There are more than 6 million titles for sale on Amazon. Competing with those books for visibility requires much more than simply uploading the book and hoping people will find it. If you want your book to be found by your target audience, then you need to tag it to the terms they use when searching for books like yours. Unless the title itself is a keyword, people won’t find your book without it being connected to the keywords and terms they are using in their search.
In addition to keywords, selecting the right categories for your book is crucial. There are tens of thousands of categories within Amazon, and our job is to find the categories that not only relate to your book but that give it the best chance to outsell the others in the category. When that happens, your book achieves a ranking, which helps it better engage Amazon’s algorithms (because the algorithms are programmed to promote the books that are doing the best in each category).